social causes

first brainstorming (emma)

decolonisation
social media
social movements (blm, metoo, black square, hashtags....)
shaun king

culture
through social media
trends, black/POC empowerment
hair / fashion
food
music, dance
tiktok trends / sounds
Tia Wood
discovering cultures through the algorithm: serendipity, vs. homophily


reflection on current context:
social media as activist tool?
as a social space: comparing, "guilt", power, influence
reflection / knowledge / discussion / empowerment / confrontation /... in our daily lives?

other brainstorming (emma)

in rotterdam: what is the south actually??


based off rumors, appearances, created perception-> judgement
racial bias, stereotyping, connotation of "danger"

reality?
in situations of instability / injustice, people become closer
greater idea / importance of community
approachability/honesty in street, vs closed off in lifestyles of privilege



+
factual "danger"? crime statistics? in all rotterdam?
+
feeling of safety as a woman? street harassment?


+
gentrification of the south (apartments, selling "lifestyle" and privilege)
Kop van Zuid

Library of Alexandria

physical spaces

archiving methods

Het Nieuw Instituut + Depot Boijmans van Beuningen

wardrobe as an archive

books

digital

Instagram -
archive of pop culture, digital media, underground, memes, rap culture, fashion, trends...

+ personal archive

youtube.com
pinterest.fr
twitter.com
reddit.com
feralatlas.org
futurematerialsbank.com
wikipedia.fr
dezeen.com
mywdka.nl

toko's

diversity:
accepting diversity, plurality, not knowing

food = intimate, trust, accept


-nurture, nutrition, caring,
maternal paternal
-ritual. routine


-food from survival to trade, colonisation, to capitalism
-produce: potatoes from south america to ireland, spice trade...


dietary requirements needs
allergy gf, choices vegan keto, religious halal


ritual of food
people culture

"foreign"

our combined personal archive

WHAT IS "DUTCH" FOOD?

WHAT IS "FOREIGN" FOOD?

WHAT IS "FOREIGN" FOOD?

WHAT IS "DUTCH" FOOD?

WHAT IS "DUTCH" FOOD?

WHAT IS "FOREIGN" FOOD?

????

????

????

????

branding research